Why Nonprofits Have Low Retention Rates and How to Fix It

Did you know that nonprofits as a whole have a retention rate of 49%? That’s staggeringly low compared to the for-profit retention rate of 94%.

Why the huge gap? I’m mean, you’d expect that people who support issues like gay rights and global warming would be repeat donors.

To help shed some light on this, I called Marc Pitman, an expert on fundraising.

In this video, we talk about:

  • How fundraising jargon and fiscal calendar thinking has hurt retention rates
  • Why making a second ask in 90 days can ensure retention
  • How setting expectations creates better donor-centric relationships
  • How you can leverage events to boost retention

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John Haydon