By now I’m sure you’re aware that profiles (what people use to connect to each other on Facebook) have a completely new layout called the Timeline. Briefly, the Timeline shifts the focus from a user’s most recent update, and instead focuses on important events in their life.
Ever since profiles have received this new layout, people what to know when pages will get a Timeline layout.
I say, don’t worry because it doesn’t matter much anyhow…
What will be awesome about the new Facebook Page layout
When Facebook Pages finally do get the timeline layout, there will be a few marketing advantages:
- You will be able to have a much stronger brand presence on Facebook
- You’ll be able to tell the story of how your nonprofit is changing the world
- You might even come up with a very creative way to do outreach
- You’ll be able to feature more content above the fold
- You can swap out covers that promote your latest outcomes and events
These are pretty awesome benefits, but even these benefits really don’t matter in the grand scheme of your Facebook strategy.
Why you should stop obsessing about when Facebook Pages with get the Timeline
The short answer is that everything happens in the newsfeed, NOT on your Facebook page. Your main job on Facebook is to keep people interested in your organization so that they spread the good word. Your tool for doing your job is the wall.
Now don’t get me wrong – your branding is an important part of your overall marketing plan. It just doesn’t keep people interested.