How to Write Facebook Posts That Feel More Human

Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes.

In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you’re a marketer?

Here are four ways to post updates that feel more human:

1. Post links like a human being, not a marketer

Facebook’s Newsfeed now favors links posted in the link format. They found that users tend to prefer links posted in this way, rather then links in photo captions or video descriptions or status updates.

Think about how you post links on Facebook when you’re not at work. You either share an article from a website using a share button, or you paste the link in a status update, generating the preview for the link format.

2. Post photos and videos like a human being, not a marketer

In the same newsfeed FYI, Facebook made it clear that it prefers links posted as links, and will give less reach to links posted in photo and video captions, or status updates.

Think about how you use Facebook as a person, not a marketer. If you have a question for your friends, your post a status update. If you post a photo or video, you simply upload it with a comment, and maybe a title.

Post photos that tell stories, and keep descriptions short. Don’t write 2-3 paragraphs with a link to your upcoming event. Instead – write a description that reflects a natural emotional reaction to your pic.

It also helps if you have a sense of humor:

facebook post from mos

3. Reply to comments like a human, not a marketer

A guaranteed way to build an engaged fan base over the long haul is super simple: Reply to comments. Be part of the community that you want to connect with.

And appreciate that someone out there actually cares about your nonprofit!

4. Write Facebook posts (really, all your content) for mobile

On a regular basis, over 1.7 billion Facebook users view status updates, photos, videos from a mobile device. This means that your content marketing strategy, particularly on social media, must also be mobile.

Again, just be human.

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John Haydon