In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a study by Jen Shang, who researches philanthropic behavior uncovered 9 adjectives Americans use to define a good person:
As you can imagine, the process of going from awareness about an issue to taking action (donating, volunteering, etc.), involves a complex psychological process.
And many times this process doesn’t move along as fast as we’d like. 😉
Why emotional words matter
Your community acts when emotions are triggered. And while words might not be as powerful as images and video, they do have a triggering effect, according to neuromarketers.
What do you think?