Nine Words That Can Boost Year-End Appeals

In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a study by Jen Shang, who researches philanthropic behavior uncovered 9 adjectives Americans use to define a good person:

  1. Kind
  2. Caring
  3. Compassionate
  4. Helpful
  5. Friendly
  6. Fair
  7. Hard-working
  8. Generous
  9. Honest

As you can imagine, the process of going from awareness about an issue to taking action (donating, volunteering, etc.), involves a complex psychological process.

And many times this process doesn’t move along as fast as we’d like. 😉

Why emotional words matter

Your community acts when emotions are triggered. And while words might not be as powerful as images and video, they do have a triggering effect, according to neuromarketers.

What do you think?

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John Haydon